Accurate. Authoritative. Relevant. At CCH, we say we are but how do we know if this is really true?

Simple - ask our customers!

Since 2006, CCH has surveyed customers across the Asia Pacific region in order to find out what they think about our products and associated services, as well as their perception of CCH in general. By regularly surveying our customers, we aim to develop and deliver high quality products and services which best meet our customers’ needs.

Customers are invited via email to complete an online survey where they firstly rate a chosen CCH product type on a range of factors, including accuracy, ease of use and relevance. They are then asked to rate this product type on overall quality, price and value for money.

Next, our customers are asked about how likely they would be to continue to use our products, recommend them to a colleague and how much they trust and rely on the products. A customer’s likelihood to recommend a product to a colleague tells us two key things: how loyal they are to us as a brand and how enthusiastic they are about our products and services. For example, a customer who said they would be “highly likely” to refer a CCH product to a colleague would also be likely to continue to buy our products for themselves. Understanding these responses ultimately allows us to see our products and services as our customers see them – an extremely valuable insight indeed. 

The results from this survey are shared through our Executive Group and management teams who use this information to better understand what customers think of us. Over the past three years of conducting this survey, we have been able to look at trends in customers’ opinions and use these to identify areas where we can plan strategies to improve in the future.

To thank our customers for taking the time to complete this survey, we donate $5.00 to a charity of their choice. This year, our customers could choose to make a donation to World Vision, Médecins Sans Frontières or the World Wildlife Fund. We raised over $3,300.00 for these three charities – so a big thank you is in order to all of our customers who took the time to complete this survey!