Last Thursday night I took part in the St Vincent De Paul Society (“Vinnies”) CEO Sleepout in Luna Park, Sydney. The Sleepout challenged me and other CEOs to experience homelessness for a night to help raise money and awareness of homeless people. Well, it was an incredible experience – inspiring, moving, exciting, exhausting and ultimately fulfilling – all in one night!
We arrived in the rain, registered inside, were given CEO Sleepout logo beanies and then directed back outside, where we were pointed towards a stack of cardboard sheets, told to pick up one or two and find a place to put our sleeping bags down. After some jostling, most of us found cover under an awning, or otherwise out of the rain, but still outside on a concrete slab.
We gathered up back inside for a series of speeches and presentations for several hours, broken up with dinner by a bowl of soup and piece of bread. The speeches featured everyone from a local Weatherman MC, to the CEO of Vinnies in Sydney, to government ministers, CEO and Vinnies spokesman and sleepout Ambassador Dick Smith (for those not from Australia, the iconic Dick Smith is an older, Aussie version of Richard Branson, with philanthropy substituted for ego-mania.). Most interestingly, interspersed with the speeches were four current or former Vinnie’s clients, who bravely got up on stage in front of 220 CEOs, told their stories and in most cases, performed for us (2 singers, 1 playwright/actor). In between all this we were invited to discuss with our seatmates and a mike was passed around for reflections, pledges and the like.
I took my turn at the mike to suggest that 220 CEOs could up the ante and dig deeper into our own pockets and put our money where our bodies were, so to speak, and challenged each CEO present to either double their own gift or cough up another $500 (or more), with the goal of going from $500K to $600K in that evening (they had computers and swipe machines set up to accept further contributions). Not sure if my American ways were too confronting for the local crowd, and we didn’t get to $600K then and there, but did jump $20K in a matter of 30 minutes or so…and the folks from Vinnies were very excited!
After the program ended around 11:15, some folks headed straight to their bedroll while most of us milled around and talked, too keyed up to sleep. By 1:30 am, most were in our make-shift beds, trying to sleep. So did I? Not much. Many of you were worried about the cold or the rain but these were not issues, only too many thoughts rushing through my head combined with the reality of a hard concrete slab. And I should add, for any MDs in the crowd, that while the sample size was only 6 in my immediate area, I can safely report that 50% of CEOs in Australia have a serious snoring problem!
By 5:45 am when they were supposed to wake us up, more than half of us were waiting for coffee, followed by some morning media, and then back to work.
The event has been crowned a huge success by Vinnies and the local media. The original goal was to register 100 CEOs and raise $250K. All in all 220 CEOs slept out and the grand total so far is over $540K. And there is a lot of interest in taking this beyond Sydney to many other Vinnies cities around the globe. Donations are still being accepted at http://www.ceosleepout.org.au/donate.
Would I do it again? You bet!!!

