Fusing art and science: a novice’s reading of commercial printing
Thursday, August 5th, 2010 by Emily HopkinsOne benefit of working in publishing is the occasional escape from Sydney for three days in country Victoria to become steeped in what is both the art and science of commercial printing.
Seven CCH’ers attended the “Communication in Print” client training seminar run by McPherson’s Printing Group, Australia’s leading book printer, in Maryborough, Victoria, in July.
The printer of all CCH book and loose-leaf products, the McPherson’s team taught us about the many facets of the printing process: requesting a quote, sending through print-ready files, web offset, sheetfed and digital printing, embellishing, binding and finishing, warehousing and mailing, along with paper production and the two global forest certification systems - FSC and PEFC.
A guided tour of McPherson’s printing factory showcased the stunning fusion of science, art, speed and precision, all fundamental to the printing process.
Having seen the printing plates for our very own Australian Master Tax Guide being made, great sheets of paper becoming books by flying seamlessly through machinery, being folded, bound and trimmed, and finally towers of paper bales which contribute to the 5,000 tonnes of paper recycled every year, I will never look at a book in the same way again.
As what can most accurately be described as an eager publishing novice, I can only imagine my unrequested exclamations - “Wow!” and “Isn’t that interesting?!” and “Did you know that?” - tried the patience of my colleagues.
But then again, perhaps that’s why I’ve been asked to write this blog.
With notes in hand and an understanding of what it takes to make a book, I am now part of the long, respected tradition of CCH publishing.

