CCH app delivers quick answers on tax estimates
Tuesday, July 6th, 2010 by Linda MooreWhat do you do with your iPhone?
I’ve been asking this question a lot lately, along with “what do you do with your iPad/Blackberry/Smartphone?”, because I think the answer has profound implications for CCH as an information provider. For starters, the third most popular thing to do with a mobile phone (behind calling and texting) is finding information (AIMIA Australian Mobile Phone Lifestyle Index 2009, p44). In fact 30% of respondents indicated that they use their phones to find information at least once a day.
My theory is that the type of information you seek from your Smartphone is quite different than the type you seek from your PC or laptop. It needs to be quick and easy to access via touch screen. Often it has direct relevance to what you’re doing Right Now (the AIMIA survey found the most common information services accessed from mobile phones are weather, news and maps). In other words, people seeking information from their phones are usually not settling in for an intensive research session on a complex question of law. They want a quick answer for themselves or for a client.
This is why I’m so excited about the launch of the CCH Income Tax Rates Calculator app for iPhone and iPad.
This app allows you to calculate the estimated income tax for an individual by answering a few short questions. It’s quick, it’s easy and it answers your question right away. In short, it’s designed for the professional who turns to their phone for an answer on the go.
Click here to learn more or download the CCH Income Tax Calculator app for free. And leave a comment below about how you use your iPhone, iPad, Blackberry or Smartphone because we are genuinely interested to hear it!




